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A clarification of the three fundamentally different interpretations of "agentic hotel booking" - AI-assisted, AI-mediated, and AI-executed bookings.
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A plain-language guide for hoteliers on the difference between AI assistants and AI agents, how to build a first digital employee, and where agentic workflows will matter most in hospitality.
Why hotels should stop treating AI crawlers as a nuisance and start seeing crawlability as a direct-booking visibility issue in the age of zero-click search.
A call to the hospitality industry to stop chasing the fantasy of total decentralization and instead build a new, better kind of centralization that works for hotels.
A plain-language guide to AI terminology for hoteliers - covering AI, GenAI, AEO, GEO, MCP, Agentic AI, A2A, and more.
An exploration of Agent-to-Agent (A2A) communication, its historical parallels, and what it means for the future of hotel bookings and distribution.
An analysis of the evolution from Model Context Protocol (MCP) to Agent-to-Agent (A2A) communication and its implications for hotel distribution and customer ownership.
How to adapt hotel content for AI search (from SEO to AEO) with five practical, common-sense principles to maximize your hotel's visibility in AI recommendations.
An in-depth look at how AI assistants are changing hotel distribution and what the Model Context Protocol (MCP) could mean for the future of hotel bookings.
A story about how GenAI could solve hospitality's chronic integration dependency disorder, replacing rigid standards with an intelligent AI-powered middleware layer.
A blueprint for the modern, agile, fully integrated hotel company that ditches the broken franchise model in favor of efficiency, data-driven decision making, and genuine hospitality.
A darkly humorous look at the broken legacy systems, dysfunctional franchise models, siloed departments, and terrible guest experiences that defined the Hotel Company of the Past.
The Game-Changing Influence of AI on the Hotel Tech Ecosystem An (almost) comprehensive guide to all possible use cases of AI applications in the hospitality industry Ira Vouk | March 2024